IQSM | Regional CMO | Asia Pacific

REGIONAL CMO - ASIA PACIFIC

POSITION FILLED - (Asia Pacific Licensee) Closed 17 January 2025

Regional Chief Marketing Officer - Asia Pacific

Location Singapore - Hybrid

List date 27 December 2024

Commence Date, 6 March 2025

Applications Close, 27 January 2025

Reference Code: 24R-2024-CMO-OC-AP

The Role:

Regional Chief Marketing Officer (CMO) - Asia Pacific

We Offer:

A competitive salary package with performance-based incentives.
Opportunities for professional growth and advancement within a rapidly growing group.
A dynamic and supportive work environment with unrivalled world leading platform based products and services and sustainable long-term competitive advantage.
Unrivalled benefits package and work culture with regular social engagements.

Job Type:

Full-time, Permanent

Base Pay:

US $395,000 per annum

Plus role listed Region benefits and;

As a Senior Regional Asia Pacific team leader, you will share - on a fixed % basis - with no cap in region based performance bonuses. Five year - pre-paid - home loan finance will be provided - plus a two year convertible stock option plan, fixed at two times the current base salary multiple pa and convertible on a two year term.

The package is designed to return, minimum performance based remuneration of US $4-6 Mn per annum for the successful candidate with outstanding future prospects for near-term career advancement to Global C-Suite Level.

Benefits:

Stock options
Company events
Gym membership
Company health plan
Company pension contributions
Workplace relocation support costs
5 year pre-paid mortgage aligned to base pay

Schedule:

Monday to Friday

Supplemental pay types:

Bonus scheme – Personal performance based bonus system
Stock options – Two times base salary, convertible at 2 years

Application question(s):

You MUST live in or be willing to relocate - to SG to apply

Work authorisation:

Singapore (will be required and supported by the company)

Work Location:

In person in Singapore with frequent global travel, partner forum and conference attendance as and when required

About Us:

We are hiring and looking for a talented and an ambitious regional Chief Marketing Officer responsible for Asia Pacific marketing operations. The preferred location is Singapore but other Asia Pacific workplace locations will be considered for exceptional CMO candidates.

IQSM Limited

We are an innovative group of subsidiary company, foundation and Master Trust entities in addition to a rapidly expanding global local market network of local licensed and regulated service partners. Together we provide an end-to-end spectrum of regenerative - fixed zero interest rate real estate asset secured finance, refinance, investment & credit line services.

Following on from a period of mechanism-design based development, and implementation of our global IP protection strategies over the last five years, we are now seeking a CMO to lead our regional marketing services team and manage our targeted growth objectives and go-to-market presence in new Asia Pacific markets across highly focused and differentiated real and digital asset based product and service lines each jurisdiction referenced, licensed and regulated out of Singapore for the Asia Pacific region.

Want to make a real difference? So do we! Join us now - in progressively 're-wiring' sound fundamentals into local financial systems - and unleashing unrivalled, new global financial service empowered products and service lines and localised - social and economic impact benefits, into all local service markets. The successful candidate will play a mission-critical role in implementing & shaping our integrated local and regional marketing strategies, and managing their day-to-day execution.

For more business model detail please review our public website at www.iqsm.com.

Job Description:

IQSM Limited is seeking a young, self-confident and 'digitally-switched' CMO - with at least 5+ years professional experience - and first-class leadership, delegation, and presentation skills developed in local and regional marketing operations. They will be responsible for all regional marketing operations and will manage all marketing strategies - for our proprietary business model.

We’re searching for a battle-proven, motivated, and highly ambitious candidate, successful in their current role but wanting progression and a clear and certain reward based roadmap to meet their short-term ambitions while recruiting & developing a new first-class marketing team around them, imbued with complementary work ethics, ambitions - and a "get it done now" workplace attitude.

The successful candidate will join our senior regional management team with it's unrivalled bonus distribution system and will help keep our local & regional marketing strategies, and platform distribution services, pre-positioned - for continuous growth and ongoing success.

The CMO will have a 'day-to-day' impact, on all regional marketing development strategies and plans and platform service operations helping the team to analyse, strategise, optimise and grow our global ecosystem delivery service lines and branded position. This seasoned marketing strategist will understand traditional local current-state practices and trends, and will also develop first hand experience in managing KPIs - across diverse regional markets and adapting to change 'on-the-fly' through - current and forward-looking - M&A objectives and continuous improvement in marketing operations and their delivery across Asia Pacific with the exception of the Mainland China and HK markets.

As a member of the senior regional management team, the CMO will be comfortable in a leadership role that requires demonstrative front-line experience, and clear and effective team management and communication skills.

The successful candidate will play a - mission-critical - role in implementing and re-shaping our local, regional and global marketing systems and strategies - and managing day-to-day regional marketing and business development operations, and will be rewarded accordingly with an unrivalled individual performance based bonus structure with no cap.

It will be necessary to accept and to complete an initial non-disclosure agreement - prior to detailed initial discussions, and a pre-employment review in depth. In additional - a binding 2 year non-compete agreement will need to be completed by the successful candidate that is effective immediately for a 2 year term, on completion or cessation of group employment.

Key Responsibilities:

Develop and oversee the end-to-end marketing/communication strategies for our newly launching entities, ensuring adherence to regulations and fair marketing practices.
Lead and manage a team of external marketing contractors, including designers, SEO specialists, and copywriters.
Shape brand voice, website content, and inbound lead strategies for new entities.
Work in-office for a minimum of 3 days a week, with the flexibility to accommodate personal circumstances.
Promote and foster communication across departments to align and execute marketing strategies.
Demonstrate a proactive attitude with the autonomy to implement changes and enhancements.

Technical Expertise and Responsibilities:

Conduct in-depth market and competitor research to identify unique differentiators and increase market share.
Position a comprehensive marketing and GTM strategy, establishing clear unique value propositions and sustainable market positioning.
Implement and optimize marketing channels across the customer journey to improve key metrics such as awareness, acquisition, activation, and retention.
Oversee the delivery of platforms and websites with optimized SEO and CRO, structured funnels, leading to increased conversion rates and organic traffic.
Establish analytics tracking and marketing reporting dashboards, providing actionable data insights.
Lead the integration of AI tools and methodologies to streamline both local market and global based marketing operations and reduce costs.

Technical Skills:

Experience or proficiency with the following or generally similar marketing support tools would be advantageous:

Salesforce CRM
Google Analytics or Microsoft Power BI.
Digital advertising platforms like Google Ads and LinkedIn Campaign Manager.
Financial promotion regulatory compliance tools and frameworks.

Candidate Profile:

Extensive broad scale marketing experience within the Fintech and/or traditional financial service sectors, with a proven track record of managing comprehensive marketing strategies.
Exceptional communication skills to effectively collaborate with various teams and manage external partnerships.
A strategic thinker with a strong ability to operate in a fast-paced and dynamic environment.
Must have a proactive, can-do attitude, capable of independently initiating and leading projects and meeting agreed objectives.
Prepared to work, initially, without much internal marketing support and comfortable managing and leading both internal staff and external contractors/agencies.

Please address CV's in the first instance to hr.careers@iqsm.com with the relevant reference code in the email header line - Reference Code: 24R-2024-CMO-OC-AP

IQSM | Regional CMO Asia Pacific | Open Position |